Cobalt Robotics is a security service powered by robots and human Robot Specialists working together. It’s a new way of using robots and a dramatically new way of doing security.
Since the company’s launch:
- We’ve learned more about how to educate customers about Cobalt’s services.
- We’ve introduced many new and improved features.
- The sales journey is much better understood, but very long, requiring continuous touchpoints that evolve along with the relationship.
Our sales team provided us with a deep dive into the sales journey so that we could identify needed collateral to introduce our service, detail our features, and answer common questions—all in a visually cohesive set of materials.
By conducting interviews with engineers, account managers, and existing Cobalt customers, I worked with marketing to compose stories that were both technically informative and emotionally captivating.
Service robots, and cobots (robots that work closely with people) in particular, are so new that a huge part of the work is educating our audience. Every marketing project is an opportunity to collect more feedback, and for the brand to evolve along with our customers.