I developed the logo, identity treatments, and packaging for this project.
Frankie Paige is one of the most sought after skincare professionals in Hollywood, with studios in Beverly Hills and Hollywood California. Her treatments are trusted by many of the most photographed faces in the world.
Frankie’s original 3-step system has seen tremendous success, and a new product, specifically formulated to treat acne, got an incredible reception during the test phase.
Because the new product targets a younger age group, they wanted to give the packaging a fresher look. At the same time, it was important to keep the crisp overall feeling that would reflect the rigorous lab research and clinical testing at the core of their products.