DSI International is a pioneering diagnostics technology company that serves clients including Boeing, Lockheed Martin and NASA. Their products are necessarily complex, tailored for trained engineering professionals, but a conference booth has seconds to attract attendees with a strong message and fresh visuals.
I studied the products and then distilled their essential value to users with my hard-hitting copy and visuals. They responded very positively to both, and decided on the design shown here (the runner up is below).
Runner-up booth design: