Using an image to invite readers into a book is a lot like designing a web page. We have seconds to get their attention. The challenge is even greater when the topic is relationships.
Our solution was to reflect the book’s gentle, but straightforward content with a simple focal composition in shades of blue. As the viewer’s gaze rests there, the image begins to yield dimensional subtlety.
Blue can be tough to print because it can look so luminous on the client’s monitor, which does not translate to the subtractive processes of ink on paper. These shades (following a little back-and-forth with the printer) printed beautifully.
Produced by piq Chocolates in Austin, Texas.
The type for this printed piece was subtly massaged to give it a little more delicacy and keep it organic. I narrowed the thickness of the script and gave some more flow to the letter joins. As you can see, it still held up beautifully on the press.
The short run (250 cards) was printed on black museum board, and cut to slightly shorter dimensions: 3.5 x 1.625″. Thanks to Letterpress Unlimited, a family-run local press, for excellent customer service and a beautiful job.
CD covers and packaging created for Grammy-winning jazz artist, Alan Broadbent.
This bakery client was already well positioned in gourmet grocery and specialty shops worldwide. They wanted to take their most popular product to the next level and asked for a full business rollout, including brand identity, website, packaging, advertising and product ideas.
Space to Love is a new interior design and home organization firm based in Los Angeles. The vision of author and designer, Christel Ferguson, it will focus on both adapting to and facilitating important life changes for individuals, couples and families.
The Space to Love vision is big, so some big concepts were needed to support both immediate and long term plans. To that end, the logo is both airy and bold. It’s also designed to be part of an evolving set of playful motifs, beginning with the ones shown at right.
For now, those are mostly geometric, and can be thought of as intriguing hints of services and products that will be announced over time.