Cobalt Robotics is a security service powered by robots and human Robot Specialists working together. It’s a new way of using robots and a dramatically new way of doing security.
Since the company’s launch:
- We’ve learned more about how to educate customers about Cobalt’s services.
- We’ve introduced many new and improved features.
- The sales journey is much better understood, but very long, requiring continuous touchpoints that evolve along with the relationship.
Our sales team provided us with a deep dive into the sales journey so that we could identify needed collateral to introduce our service, detail our features, and answer common questions—all in a visually cohesive set of materials.
By conducting interviews with engineers, account managers, and existing Cobalt customers, I worked with the head of product and the marketing team to compose stories that were both technically informative and emotionally captivating.
Service robots, and cobots (robots that work closely with people) in particular, are so new that a huge part of the work is educating our audience. Every marketing project is an opportunity to collect more feedback, and for the brand to evolve along with our customers.