Back to the Future Electrics is a new electric bike distributer. The client wanted to take inspiration from the past, as well as from the idea that electric motors are an idea whose time has returned.
During the kickoff meeting, he mentioned the possibility of pop-up shops, and a vintage step-van he had his eye on. One of my challenges was to gracefully integrate a jagged electric bolt into the flowing script.
The Undercard Show is a new Thailand-based media channel, focusing on lesser-known, up-and-coming mixed martial arts (MMA) contenders. Expat founder Jeffrey Murphy is deeply immersed in the culture and needed a bold face forward that also reflects the grit, camaraderie and untamed atmosphere of living and training in Phuket.
I researched the pro and amateur MMA industries, getting a feel for their cultures, shared aesthetics, and values. I also connected directly with undercard MMA athletes—dedicated men and women who are always training and living for their next match.
For the Undercard identity, I proposed a shape we could beat up and push around, and that wouldn’t take itself too seriously. I expect (and want) it to be scraped, torn and of course, animated. I found inspiration in 70s action shows, as will as Shinichirô Watanabe’s brilliant animated series, Cowboy Bebop (1998-2001).
As Jeffrey pulls content together, I designed, coded and uploaded a simple (and responsive—different background photos display on different platforms) splash page, and wired the signup form to an email list. Most site users are, and will be, visiting from their phones.
The Camp Forever brand is a new project from Tamara Muro, founder of Velvet, the award winning New Orleans espresso bars and vintage trailer pop-up shops. Inspired by a three-month unplugged stint in the Southwest, she conceived the new business name, as well as the brand-defining statement, your tribe is your home, and got in touch to discuss the visuals, including logo and ecommerce site.
We decided to use Shopify, which is theme-based. Tamara agreed to my recommendation of a well-built and feature rich theme, which allowed the team to quickly become self-reliant, but still left plenty of room for code-level customization of the design.
It was clear from the beginning that we wanted and needed to stay close to the Fibonacci-esque spiral. One of the challenges was that this is such a popular device. Another intriguing challenge was that, as we discussed ideas, he often spoke about healing happening in two directions, both from within and from without.
The overriding requirement for this project was to honor the values of an international, professional audience. We deeply examined look and feel—with much debate about color—as well as overall user experience, based on feedback from a global network of job seekers, recruiters and potential partners.
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I stepped in to development of H1Talent as a salable product about halfway through the cycle. Much had changed, but the team was mired in outdated documentation and needed a fresh perspective. I researched the industry and evaluated feedback from test users, then re-mapped the site and began developing user flows.
Permutable logo, designed to accommodate change while still holding to a strong visual identity. The dot in the “dot-com” acts as a central point around which the rest of the background artwork can change.
The website was drastically redesigned not only for appearance, but also:
to entice users to visit more areas of the site
to promote partner sites
to lay groundwork for current and future lead generation opportunities
This was a highly modular design to accommodate dynamic, database-delivered content. For the redesign, I studied the existing site, collected objectives from the business development team, documented its types of content and mapped its existing framework. From there, I created an improved website architecture, developed wireframes and UI strategies, and then the final visual design. I worked closely with the development team throughout the course of the project to ensure that my design, layouts and guidelines were practical and aligned with their workflow.
This bakery client was already well positioned in gourmet grocery and specialty shops worldwide. They wanted to take their most popular product to the next level and asked for a full business rollout, including brand identity, website, packaging, advertising and product ideas.
Space to Love is a new interior design and home organization firm based in Los Angeles. The vision of author and designer, Christel Ferguson, it will focus on both adapting to and facilitating important life changes for individuals, couples and families.
The Space to Love vision is big, so some big concepts were needed to support both immediate and long term plans. To that end, the logo is both airy and bold. It’s also designed to be part of an evolving set of playful motifs, beginning with the ones shown at right.
For now, those are mostly geometric, and can be thought of as intriguing hints of services and products that will be announced over time.