Cobalt Robotics is a security service powered by robots and human Robot Specialists working together. It’s a new way of using robots and a dramatically new way of doing security.
Since the company’s launch:
We’ve learned more about how to educate customers about Cobalt’s services.
We’ve introduced many new and improved features.
The sales journey is much better understood, but very long, requiring continuous touchpoints that evolve along with the relationship.
Our sales team provided us with a deep dive into the sales journey so that we could identify needed collateral to introduce our service, detail our features, and answer common questions—all in a visually cohesive set of materials.
By conducting interviews with engineers, account managers, and existing Cobalt customers, I worked with the head of product and the marketing team to compose stories that were both technically informative and emotionally captivating.
Service robots, and cobots (robots that work closely with people) in particular, are so new that a huge part of the work is educating our audience. Every marketing project is an opportunity to collect more feedback, and for the brand to evolve along with our customers.
No surprise (to me) that our corner of the world was among those designated by Mayor Eric Garcetti to be a Los Angeles Great Street.
As a member of the Pico Great Street Collaborative and the PGSC Urban Design Committee, I’m drawing from the neighborhood’s diverse social and architectural identity and contributing design input to facets including signage, infographics and grant applications.
My strategy has been to first lock on to the existing Great Streets visual identity, and then gradually evolve that toward reflecting Pico’s unique qualities. This allows the initiative to leverage public recognition as support and funding are developed, and more importantly, to listen carefully: it’s both our pride and our challenge to be one of Los Angeles’ most culturally and racially diverse communities.
The infographic below was adapted for use as a poster in participating shops, as an online outreach tool, and as a supporting document in grant applications.
Because this is a volunteer project, I am delivering assets as the need arises, rather than as a pre-packaged system. All the better to allow a complex identity and its future vision to be discovered, defined and redefined over time.