It was clear from the beginning that we wanted and needed to stay close to the Fibonacci-esque spiral. One of the challenges was that this is such a popular device. Another intriguing challenge was that, as we discussed ideas, he often spoke about healing happening in two directions, both from within and from without.
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Award-winning, New Orleans-based Velvet Espresso Bar wanted a vintage look, but a graphic that was entirely theirs.
When they opened their next location with a kitchen and sit-down dining, we added the tiny fork and knife to the emblem version of the logo.
The overriding requirement for this project was to honor the values of an international, professional audience. We deeply examined look and feel—with much debate about color—as well as overall user experience, based on feedback from a global network of job seekers, recruiters and potential partners.
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I stepped in to development of H1Talent as a salable product about halfway through the cycle. Much had changed, but the team was mired in outdated documentation and needed a fresh perspective. I researched the industry and evaluated feedback from test users, then re-mapped the site and began developing user flows.
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modelmayhem.com is a huge, high-traffic site, packed with user-generated content and a vocal, global membership. Its lightweight design has kept it accessible worldwide, setting a minimalist tone that helped us evolve the brand’s identity and bridge the gap between familiarity and new design trends.
The EDU section was a completely new feature, as well as a chance to begin setting the tone for a planned future overhaul of the entire site. I determined the architecture, the UI design and the page design, and also developed phased rollout pages in order to collect member preferences, UX insights, and to reinforce community.
I’ve done extensive UI/UX work for features throughout the ModelMayhem website, including an eCommerce section, the Modelmayhem Shop. Please contact me if you’d like more info.
Wireframes
Permutable logo, designed to accommodate change while still holding to a strong visual identity. The dot in the “dot-com” acts as a central point around which the rest of the background artwork can change.
The website was drastically redesigned not only for appearance, but also:
This was a highly modular design to accommodate dynamic, database-delivered content. For the redesign, I studied the existing site, collected objectives from the business development team, documented its types of content and mapped its existing framework. From there, I created an improved website architecture, developed wireframes and UI strategies, and then the final visual design. I worked closely with the development team throughout the course of the project to ensure that my design, layouts and guidelines were practical and aligned with their workflow.
This bakery client was already well positioned in gourmet grocery and specialty shops worldwide. They wanted to take their most popular product to the next level and asked for a full business rollout, including brand identity, website, packaging, advertising and product ideas.
Space to Love is a new interior design and home organization firm based in Los Angeles. The vision of author and designer, Christel Ferguson, it will focus on both adapting to and facilitating important life changes for individuals, couples and families.
The Space to Love vision is big, so some big concepts were needed to support both immediate and long term plans. To that end, the logo is both airy and bold. It’s also designed to be part of an evolving set of playful motifs, beginning with the ones shown at right.
For now, those are mostly geometric, and can be thought of as intriguing hints of services and products that will be announced over time.