Permutable logo, designed to accommodate change while still holding to a strong visual identity. The dot in the “dot-com” acts as a central point around which the rest of the background artwork can change.
Brand relaunch: Gardens.com
The website was drastically redesigned not only for appearance, but also:
to entice users to visit more areas of the site
to promote partner sites
to lay groundwork for current and future lead generation opportunities
This was a highly modular design to accommodate dynamic, database-delivered content. For the redesign, I studied the existing site, collected objectives from the business development team, documented its types of content and mapped its existing framework. From there, I created an improved website architecture, developed wireframes and UI strategies, and then the final visual design. I worked closely with the development team throughout the course of the project to ensure that my design, layouts and guidelines were practical and aligned with their workflow.