Design for real communities and connection

Outstanding design doesn’t happen in a vacuum:

• Collaboration
• UX Best Practices
• Curiosity
• Strategy
• Data
• Never Stop Learning

I’m Penina Finger, a strategic thinker who grew up in one of Los Angeles’ first woman-owned design studios, surrounded by professionals passionate about type, color, composition, and communication. Even then, better design revolved around strategy, empathy and research.

Over time, and with increasingly complex platforms and bigger datasets, the need for deliberate processes has given rise to exciting possibilities for better serving people and the planet.

Sample work

Cobalt Robotics GSOC app

A Global Security Operations Center app allowing customers to observe security incidents through the eyes of a patrolling robot.

Family leave planning tool for a Fintech startup

A leave planning tool employers provide to employees, allowing them to privately plan leave, submit for approval when ready, and enjoy all available employer and state benefits with minimal effort.

Favly community-first business referral app

Favly is a social referral app that relies on personal referrals from users’ own networks, rather than star ratings and reviews. co-branded web ad product

Co-branded native ad product for the home improvement and home repair website.