TOK Media produces live discussion, networked polls, and content platforms that publishers can embed into their existing websites. The concept was well developed, but needed the UI to accommodate its next round of feature updates. Also, to give it the credibility that would help sell it to publishers, it needed a more polished look and feel.
As project lead, I worked with the founder and lead developer. In addition to their detailed notes and numerous meetings, I researched existing paid content models and participated in the TOK platform to understand the product and user behavior.
I wireframed interactions for the multi-platform experience, produced many, many interactive prototypes, and then nailed down visual details with Photoshop.
One of the more interesting challenges was finding a way for poll users to scale the number of voters they could view. The example below shows the two most extreme views—as few as a dozen voters and as many as 1,216 voters (color-grouped by their vote).