TOK Media: Web Product Design

TOK Media produces live discussion, networked polls, and content platforms that publishers can embed into their existing websites. The concept was well developed, but needed its next round of feature updates as well as a more sophisticated look and feel.

As project lead, I worked with the stakeholder and lead developer. In addition to their detailed notes and numerous meetings, I researched existing paid content models and participated in the TOK platform to understand the product and user behavior.

I diagrammed interaction for the multi-platform experience using wireframes and a prototyping tool, then nailed down visual details with Photoshop.

One of the more interesting challenges was finding a way for poll users to scale the number of voters they could view. The example below shows the two most extreme views—as few as a dozen voters and as many as 1,216 voters (color-grouped by their vote).