Favly, Inc. is the maker of a new social referral app. When I began the project, the iOS app was well underway. In addition to visual identity and brand development, the product needed to be pushed to Android and web platforms, and its notifications features needed to be organized, designed and implemented.
In contrast to the approach that had been taken for the iOS version of the app, we chose to design for as Android-native an experience as possible, closely following material design and material.io guidelines and best practices, so that we could focus development resources on improving current features and introducing promised new ones.
Of the three platforms, we tackled the web app last. I pushed to balance consistency to the mobile app experience with the opportunity to offer features that would take full advantage of the platform.
Although I had been focusing on Android and web platforms, updates to the iOS version of the app meant that I was involved there, as well. We iterated UX and UI improvements, as well as promised features, steering the product away from its initial ultra-customized interface and catering more to native.
Tight on resources, I designed a simple base template and commandeered wall space to map and track the email notifications. The marketing director and I co-planned, co-wrote, and co-strategized every piece with the intent to maximize the potential of these touchpoints.