Favly, Inc. Product

Favly, Inc. is the maker of a new social referral app. When I began the project, the iOS app was well underway. In addition to visual identity and brand development, the product needed to be pushed to Android and web platforms, and its notifications features needed to be organized, designed and implemented.

For more details about my identity and brand design work for this company, see Favly, Inc. Brand.

Android

In contrast to the approach that had been taken for the iOS version of the app, we chose to design for as Android-native an experience as possible, closely following material design and material.io guidelines and best practices, so that we could focus development resources on improving current features and introducing promised new ones.

Web

Of the three platforms, we tackled the web app last. I pushed to balance consistency to the mobile app experience with the opportunity to offer features that would take full advantage of the platform.

iOS

Although I had been focusing on Android and web platforms, updates to the iOS version of the app meant that I was involved there, as well. We iterated UX and UI improvements, as well as promised features, steering the product away from its initial ultra-customized interface and catering more to native.

Notifications

Tight on resources, I designed a simple base template and commandeered wall space to map and track the email notifications. The marketing director and I co-planned, co-wrote, and co-strategized every piece with the intent to maximize the potential of these touchpoints.

Favly, Inc. Brand

When I began at Favly, makers of a new social referral app, there was already a first-round website, a nearly-complete iOS version of the app, and a logo. While there was a rough styleguide, the logo and its uses had evolved since it was created. All resources were now focused on the iOS launch.

For more details about my product design work for this company, see Favly, Inc. Product.

Brand Discovery

To create a system, a coherent visual identity, and to begin delivering materials that would best serve our goals, I began with a brand discovery process, and spoke with each founder to get a feel for their vision. The resulting document—The Favly Story—was not only a valuable resource for myself and new hires, but was added to the fundraising arsenal.

Brand Discovery Document for Favly, Inc. created by Penina S. Finger

Styleguide

Once I had confirmation from management that The Favly Story reflected the company’s principles and vision, I began the first draft of the styleguide. This was a more conventional document, but I used excerpts from the Story to reinforce the reasoning behind various style rules, such as the use of gradients and copy tone.

Multi-platform Design

With the beginnings of a system in place, my design team revisited the company’s marketing materials and landing pages, as well as the product itself. In print, on the web and in mobile app environments, we generated visuals that are a dynamic balance of consistency and vitality.

Other fundraising support included a deep overhaul of the slide presentation to reflect the app’s core ideas with greater clarity and professionalism.

Email design and notification strategy

One of my most challenging projects was working closely with the Director of Marketing, the planning and implementation of about fifty emails. Most of these were critical moving parts of the product, and an indispensable step in earning new users to grow our traction. Tight on resources, I designed a simple base template and commandeered wall space to map and track the emails. We co-planned, co-wrote, and co-strategized every piece with the intent to maximize the potential of these touchpoints.

Web Product Design

Responsive web product design by Penina S. Finger

This project was brought to me by an agency that asked me to take it on and lead the design. The client gave us a highly social concept that was well developed, but needed its next round of feature updates as well as a more sophisticated look and feel. They sent detailed notes, and we followed that with a number of meetings as we refined their ideas, and I introduced some of my own.

I diagrammed interaction using wireframes and a prototyping tool, then nailed down visual details with Photoshop. We opted to deliver two core responsive experiences: desktop/tablet and smartphone.

Responsive web product design by Penina S. Finger

eCommerce: ModelMayhem Shop

The ModelMayhem Shop taps a range of commerce partnerships, offering products that are relevant to the industry, as well as specifically to the MM community. These include:

  1. Simple affiliate-style partnerships, such as an MM-branded Nextag feed
  2. Comp cards and headshots, for which I designed a variety of templates, as well as the interface for product customization and order/transaction flow.

I’ve done extensive UI/UX work for features throughout the ModelMayhem website, including a completely new subsite, Modelmayhem EDU. Please contact me if you’d like more info.

Headshots style browser

ModelMayhem shop website and interaction design (headshots browser)

Comp card style browser

ModelMayhem shop website and interaction design

Transaction flow: enter cc info

ModelMayhem shop website and interaction design (transaction sample)

Marketplace placeholder

ModelMayhem shop website and interaction design (Marketplace placeholder)