modelmayhem.com is a huge, high-traffic site, packed with user-generated content and a vocal, global membership. Its lightweight design has kept it accessible worldwide, setting a minimalist tone that helped us evolve the brand’s identity and bridge the gap between familiarity and new design trends.
The EDU section was a completely new feature, as well as a chance to begin setting the tone for a planned future overhaul of the entire site. I determined the architecture, the UI design and the page design, and also developed phased rollout pages in order to collect member preferences, UX insights, and to reinforce community.
I’ve done extensive UI/UX work for features throughout the ModelMayhem website, including an eCommerce section, the Modelmayhem Shop. Please contact me if you’d like more info.
Permutable logo, designed to accommodate change while still holding to a strong visual identity. The dot in the “dot-com” acts as a central point around which the rest of the background artwork can change.
The website was drastically redesigned not only for appearance, but also:
to entice users to visit more areas of the site
to promote partner sites
to lay groundwork for current and future lead generation opportunities
This was a highly modular design to accommodate dynamic, database-delivered content. For the redesign, I studied the existing site, collected objectives from the business development team, documented its types of content and mapped its existing framework. From there, I created an improved website architecture, developed wireframes and UI strategies, and then the final visual design. I worked closely with the development team throughout the course of the project to ensure that my design, layouts and guidelines were practical and aligned with their workflow.