Website design: ModelMayhem EDU

modelmayhem.com is a huge, high-traffic site, packed with user-generated content and a vocal, global membership. Its lightweight design has kept it accessible worldwide, setting a minimalist tone that helped us evolve the brand’s identity and bridge the gap between familiarity and new design trends.

The EDU section was a completely new feature, as well as a chance to begin setting the tone for a planned future overhaul of the entire site. I determined the architecture, the UI design and the page design, and also developed phased rollout pages in order to collect member preferences, UX insights, and to reinforce community.

I’ve done extensive UI/UX work for features throughout the ModelMayhem website, including an eCommerce section, the Modelmayhem Shop. Please contact me if you’d like more info.

modelmayhem edu site design, library home page (cropped), design by Penina S. Finger

modelmayhem edu site design, library home page (cropped), design by Penina S. Finger

modelmayhem edu site design, catalog home page (cropped), design by Penina S. Finger

modelmayhem edu site design, catalog home page, design by Penina S. Finger

 

Wireframes

modelmayhem edu site design, library home page (wireframe 1)

modelmayhem edu site design, library home page (wireframe 2)

Social media posters: CMomA

A selection of social media posters created for a non-profit organization.

The More You Praise, social media poster by Penina S. Finger

Words and Ideas, social media poster by Penina S. Finger

Just Begin, social media poster by Penina S. Finger

There are Years, social media poster by Penina S. Finger

Wanted: Encouragers, social media poster by Penina S. Finger

Doubt Your Limits, social media poster by Penina S. Finger

Website redesign: The Wonderland Cave

The Wonderland Cave website redesign, by Penina S. Finger

A development client based in Northwest Arkansas needed to update their old website to reflect evolving plans. They’re reaching out to the local community, cave enthusiasts and potential investors, and especially want to point visitors to press about the area and about the historic cave.

In addition to bringing news feeds to the home page, I used bright colors to emphasize above-ground activities as well as guided access to the cave below. I set the tone by creating a header illustration that brings to mind a geological cutaway. I also added a border color that changes from page to page.

Website redesign: The Wonderland Cave

The site is responsive, with an added footer graphic that displays at widest browser views.

Website redesign: The Wonderland Cave - breakpoints

Co-branded web ad product: doityourself.com

For the co-branded native ad product I developed for doityourself.com, the challenge was to deliver a modular system that was super efficient to implement while also being flexible enough to accommodate the drastically different types of content each brand had available.

Native Advertising: Co-branded Web Ad for Behr Paints

Native Advertising: Co-branded Web Ad for Dremel

Native Advertising: Co-branded Web Ad for Mitsubishi

Native Advertising: Co-branded Web Ad for Moen

Advertisers essentially “took over” a section of the doityourself.com website. We gathered relevant content both from its massive library of articles as well as that of the advertiser. As much as possible, we stuck to instructive or inspiring content.

Notes

  • The “product” is essentially the website’s targeted (do-it-yourselfers) and substantial traffic.
  • The site owns abundant content highly relevant to DIY advertisers.
  • These are max 3- to 6-month campaigns, so longtail strategies that content-based sites like ours generally rely on won’t work.
  • Advertisers with the most content (any combination of articles, photos, videos and/or community features), the least “salesy” content, and the best organized content had the best results.