Skip to content

Portfolio

Penina S. Finger

Mandala

Home

About

Blog

Filters

  • Marketing
  • Product
  • Surface, etc.

Brand relaunch: Gardens.com

Logos for Gardens.com, designed by Penina S. Finger

Permutable logo, designed to accommodate change while still holding to a strong visual identity. The dot in the “dot-com” acts as a central point around which the rest of the background artwork can change.

The website was drastically redesigned not only for appearance, but also:

  • to entice users to visit more areas of the site
  • to promote partner sites
  • to lay groundwork for current and future lead generation opportunities

This was a highly modular design to accommodate dynamic, database-delivered content. For the redesign, I studied the existing site, collected objectives from the business development team, documented its types of content and mapped its existing framework. From there, I created an improved website architecture, developed wireframes and UI strategies, and then the final visual design. I worked closely with the development team throughout the course of the project to ensure that my design, layouts and guidelines were practical and aligned with their workflow.

Website Redesign for Gardens.com

Gardens.com icon, designed by Penina S. Finger

Posted on January 6, 2015February 8, 2015Author Penina FingerCategories Digital, Identity, Logo

Post navigation

Previous Previous post: Photo project: The Stranger
Next Next post: Infographic: 3 Day Blinds
Proudly powered by WordPress