Letterpress and black foil business card

Letterpress and black foil stamp business card on black museum board

The type for this printed piece was subtly massaged to give it a little more delicacy and keep it organic. I narrowed the thickness of the script and gave some more flow to the letter joins. As you can see, it still held up beautifully on the press.

The short run (250 cards) was printed on black museum board, and cut to slightly shorter dimensions: 3.5 x 1.625″. Thanks to Letterpress Unlimited, a family-run local press, for excellent customer service and a beautiful job.

CD covers: Alan Broadbent

CD covers and packaging created for Grammy-winning jazz artist, Alan Broadbent.

CD Cover: Alan Broadbent Trio, design by Penina S. Finger

CD Insert: Alan Broadbent Trio, design by Penina S. Finger

CD Cover: Alan Broadbent Trio 2, design by Penina S. Finger

CD Cover: Alan Broadbent & NDR Bigband, design by Penina S. Finger

Website redesign: The Wonderland Cave

The Wonderland Cave website redesign, by Penina S. Finger

In 2014, a development client based in Northwest Arkansas needed to update their old website to reflect evolving plans. They were reaching out to the local community, cave enthusiasts and potential investors, and especially wanted to point visitors to press about the area, and about the historic cave.

In addition to bringing news feeds to the home page, I used bright colors to emphasize above-ground activities as well as guided access to the cave below. I set the tone by creating a header illustration that brings to mind a geological cutaway. I also added a border color that changes from page to page.

Website redesign: The Wonderland Cave

The site is responsive, with an added footer graphic that displays at widest browser views.

Website redesign: The Wonderland Cave - breakpoints

Co-branded web ad product: doityourself.com

For the co-branded native ad product I developed for doityourself.com, the challenge was to deliver a modular system that was super efficient to implement while also being flexible enough to accommodate the drastically different types of content each brand had available.

Native Advertising: Co-branded Web Ad for Behr Paints

Native Advertising: Co-branded Web Ad for Dremel

Native Advertising: Co-branded Web Ad for Mitsubishi

Native Advertising: Co-branded Web Ad for Moen

Advertisers essentially “took over” a section of the doityourself.com website. We gathered relevant content both from its massive library of articles as well as that of the advertiser. As much as possible, we stuck to instructive or inspiring content.

Notes

  • The “product” is essentially the website’s targeted (do-it-yourselfers) and substantial traffic.
  • The site owns abundant content highly relevant to DIY advertisers.
  • These are max 3- to 6-month campaigns, so longtail strategies that content-based sites like ours generally rely on won’t work.
  • Advertisers with the most content (any combination of articles, photos, videos and/or community features), the least “salesy” content, and the best organized content had the best results.