The Camp Forever brand is a new project from Tamara Muro, founder of Velvet, the award winning New Orleans espresso bars and vintage trailer pop-up shops. Inspired by a three-month unplugged stint in the Southwest, she conceived the new business name, as well as the brand-defining statement, your tribe is your home, and got in touch to discuss the visuals, including logo and ecommerce site.
We decided to use Shopify, which is theme-based. Tamara agreed to my recommendation of a well-built and feature rich theme, which allowed the team to quickly become self-reliant, but still left plenty of room for code-level customization of the design.
The ModelMayhem Shop taps a range of commerce partnerships, offering products that are relevant to the industry, as well as specifically to the MM community. These include:
- Simple affiliate-style partnerships, such as an MM-branded Nextag feed
- Comp cards and headshots, for which I designed a variety of templates, as well as the interface for product customization and order/transaction flow.
I’ve done extensive UI/UX work for features throughout the ModelMayhem website, including a completely new subsite, Modelmayhem EDU. Please contact me if you’d like more info.
Headshots style browser
Comp card style browser
Transaction flow: enter cc info
A selection of social media posters created for a neighborhood café.
I took the food and kitchen photos, researched the others, established the brand tone and wrote/found the copy.
Icon design for a browser-based app.
It was clear from the beginning that we wanted and needed to stay close to the Fibonacci-esque spiral. One of the challenges was that this is such a popular device. Another intriguing challenge was that, as we discussed ideas, he often spoke about healing happening in two directions, both from within and from without.
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Award-winning, New Orleans-based Velvet Espresso Bar wanted a vintage look, but a graphic that was entirely theirs.
When they opened their next location with a kitchen and sit-down dining, we added the tiny fork and knife to the emblem version of the logo.
The overriding requirement for this project was to honor the values of an international, professional audience. We deeply examined look and feel—with much debate about color—as well as overall user experience, based on feedback from a global network of job seekers, recruiters and potential partners.
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I stepped in to development of H1Talent as a salable product about halfway through the cycle. Much had changed, but the team was mired in outdated documentation and needed a fresh perspective. I researched the industry and evaluated feedback from test users, then re-mapped the site and began developing user flows.
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modelmayhem.com is a huge, high-traffic site, packed with user-generated content and a vocal, global membership. Its lightweight design has kept it accessible worldwide, setting a minimalist tone that helped us evolve the brand’s identity and bridge the gap between familiarity and new design trends.
The EDU section was a completely new feature, as well as a chance to begin setting the tone for a planned future overhaul of the entire site. I determined the architecture, the UI design and the page design, and also developed phased rollout pages in order to collect member preferences, UX insights, and to reinforce community.
I’ve done extensive UI/UX work for features throughout the ModelMayhem website, including an eCommerce section, the Modelmayhem Shop. Please contact me if you’d like more info.
This infographic was created for 3 Day Blinds, via the Nucleus Worldwide agency.
Permutable logo, designed to accommodate change while still holding to a strong visual identity. The dot in the “dot-com” acts as a central point around which the rest of the background artwork can change.
The website was drastically redesigned not only for appearance, but also:
to entice users to visit more areas of the site
to promote partner sites
to lay groundwork for current and future lead generation opportunities
This was a highly modular design to accommodate dynamic, database-delivered content. For the redesign, I studied the existing site, collected objectives from the business development team, documented its types of content and mapped its existing framework. From there, I created an improved website architecture, developed wireframes and UI strategies, and then the final visual design. I worked closely with the development team throughout the course of the project to ensure that my design, layouts and guidelines were practical and aligned with their workflow.