Community Identity

No surprise (to me) that our corner of the world was among those designated by Mayor Eric Garcetti to be a Los Angeles Great Street.

As a member of the Pico Great Street Collaborative and the PGSC Urban Design Committee, I’m drawing from the neighborhood’s diverse social and architectural identity and contributing design input to facets including signage, infographics and grant applications.

My strategy has been to first lock on to the existing Great Streets visual identity, and then gradually evolve that toward reflecting Pico’s unique qualities. This allows the initiative to leverage public recognition as support and funding are developed, and more importantly, to listen carefully: it’s both our pride and our challenge to be one of Los Angeles’ most culturally and racially diverse communities.

The infographic below was adapted for use as a poster in participating shops, as an online outreach tool, and as a supporting document in grant applications.

Infographic by Penina S. Finger

Because this is a volunteer project, I am delivering assets as the need arises, rather than as a pre-packaged system. All the better to allow a complex identity and its future vision to be discovered, defined and redefined over time.

Schematic neighborhood map illustration by Penina S Finger

Surface Design: Home Decor

surface design - pillow pattern range

Wide and experimental pattern range for interior design client, Christel Ferguson.

I developed patterns, exploring a variety of styles that ranged from hand-drawn and loose to traditional and quite rigid. We explored trend colors as well as Christel’s own particular tastes, and researched fabrication options that included both hand-embroidered and the latest print-on-demand technologies.

Geometric Sea
Geometric Sea Pattern by Penina S Finger

Simple Floral
Simple Foral pattern motif by Penina S Finger

Long Ivy & Stripe
Long Ivy and Stripe pattern for home decor by Penina S Finger

TOK Media: Digital Product Design

TOK Media produces live discussion, networked polls, and content platforms that publishers can embed into their existing websites. The concept was well developed, but needed the UI to accommodate its next round of feature updates. Also, to give it the credibility that would help sell it to publishers, it needed a more polished look and feel.

As project lead, I worked with the founder and lead developer. In addition to their detailed notes and numerous meetings, I researched existing paid content models and participated in the TOK platform to understand the product and user behavior.

I wireframed interactions for the multi-platform experience, produced many, many interactive prototypes, and then nailed down visual details with Photoshop.

One of the more interesting challenges was finding a way for poll users to scale the number of voters they could view. The example below shows the two most extreme views—as few as a dozen voters and as many as 1,216 voters (color-grouped by their vote).

eCommerce: ModelMayhem Shop

The ModelMayhem Shop taps a range of commerce partnerships, offering products that are relevant to the industry, as well as specifically to the MM community. These include:

  1. Simple affiliate-style partnerships, such as an MM-branded Nextag feed
  2. Comp cards and headshots, for which I designed a variety of templates, as well as the interface for product customization and order/transaction flow.

I’ve done extensive UI/UX work for features throughout the ModelMayhem website, including a completely new subsite, Modelmayhem EDU. Contact me for project details.

Headshots style browser

ModelMayhem shop website and interaction design (headshots browser)

Comp card style browser

ModelMayhem shop website and interaction design

Transaction flow: enter cc info

ModelMayhem shop website and interaction design (transaction sample)

Marketplace placeholder

ModelMayhem shop website and interaction design (Marketplace placeholder)

Social media posters: Café Picfair

A selection of social media posters created for a neighborhood café.
I took the food and kitchen photos, researched the others, established the brand tone and wrote/found the copy.

Kitchen Morning, social media poster for a neighborhood by Penina S. Finger

Kitchen Morning, social media poster for a neighborhood cafe by Penina S. Finger

Soul on fire, social media poster for a cafe by Penina S. Finger

Blueberries, social media poster for a cafe by Penina S. Finger

Make things not war, social media poster for a cafe by Penina S. Finger