About

Penina S Finger - portrait photo by Rosalind GuderI’m an award winning designer with a hefty background in print and digital media. I’ve worked with traditional studios and massive-traffic web properties, tiny startups and major brands, and have taken on roles including Sr. Designer, Art Director and Brand Champion. I’ve developed products, brands, and even design departments from scratch.

I love researching and finding new materials and resources, and building inspiring relationships with vendors. I write a lot (for my own projects, and others), and have plenty of hands-on experience with web commerce and online business partnerships.

Past clients and projects include Behr Paints, The Coca Cola Company, Disney, Dremel, Hilton Hotels, The Home Depot, Internet Brands, Mitsubishi Electric, Moen, New Orleans Museum of Art, Virgin Games and Westwood Studios.

RESULTS

  • At Internet Brands, I worked with the sales lead to design a highly successful online ad product, building it from its initial $6K sales value up to $30-40K per campaign. I provided top-tier sales tools and worked with the development team to create a modular system that accommodates customized content for each brand.
  • The website I designed for Space to Love has attracted media attention. Standing out in a very crowded industry, the site led the Good Morning America show to tap founder Christel Ferguson as a guest expert.

Articles

See my Webdesigner Depot author page and list of articles, covering design, productivity and web tech.

See my Answers.com author page and list of articles, covering “pop design” toward creating a more design-conscious world.